The Advertising Standards Authority (ASA) of the United Kingdom has taken significant action against the promotion of Brazilian butt lifts, banning ads that failed to meet ethical and safety standards. The ASA found numerous advertisements for these procedures were misleading and potentially harmful. They cited a lack of transparency regarding potential risks, complications, and long-term consequences of BBLs. Furthermore, they expressed concern over claims made about effectiveness without providing sufficient evidence or scientific backing. The ASA has now issued warnings to companies advertising BBLs and urged them to ensure their materials are accurate, comprehensive, and prioritize patient safety.