Despite the booming beauty industry’s promise to embrace sustainability, a new report reveals a concerning reality: green ambitions are more patchwork than comprehensive. While numerous brands have introduced eco-friendly products and packaging, their efforts often fall short of meaningful impact on environmental concerns like deforestation and pollution. The report highlights that these initiatives lack consistent standards, making it challenging for consumers to identify genuine commitment from companies. This raises questions about the effectiveness of ‘green’ marketing strategies employed by beauty giants, leaving consumers with a sense of disillusionment and highlighting the need for stricter regulations and verifiable sustainability metrics.
Greenwashing in Beauty: A Patchwork of Ambitions Fall Short
