The global beauty industry, valued at a staggering $500 billion, is experiencing a surge in ‘green’ initiatives aimed at sustainability. However, a new analysis reveals that these efforts remain largely fragmented and fall significantly short of their ambitious goals. The report identifies numerous challenges hindering the industry’s progress towards genuine environmental responsibility, including inconsistent data collection and lack of transparency in sourcing practices. While some brands are making strides in areas like reducing plastic waste and promoting eco-friendly ingredients, many others struggle to translate these commitments into meaningful action. Furthermore, a critical disconnect exists between consumer expectations for sustainable products and the industry’s ability to deliver on those desires. This gap highlights the need for greater accountability, standardized metrics, and more robust efforts from both consumers and brands alike if the beauty industry truly intends to achieve its ambitious sustainability goals.