England’s Euro 2025 Triumph Becomes the Year’s Most-Watched TV Event

In a stunning display of skill, determination, and sheer will, England’s Lionesses etched their names further into sporting history by winning the Euro 2025 final. This momentous victory against Spain not only secured their title but also became the most-watched television event of the year, captivating the nation and drawing in a massive audience across all BBC platforms.

The final, a thrilling encounter played in Basel, Switzerland, saw Sarina Wiegman’s squad triumph over the world champions. The match was a nail-biting contest, culminating in a penalty shootout after a 1-1 draw. England’s Chloe Kelly, who previously scored the winning goal in the Euro 2022 final, stepped up to the spot once again, converting the decisive penalty and securing the victory. Goalkeeper Hannah Hampton was instrumental, saving two Spanish penalties and solidifying England’s triumph.

The electrifying atmosphere of the match resonated with viewers across the country. A peak audience of 12.2 million tuned in across various BBC platforms, with 11.6 million viewers on BBC One alone, accounting for 59% of the total TV audience. The game was also available on ITV, extending its reach further. An additional 4.2 million viewers streamed the match via BBC iPlayer and the BBC Sport website and app. The BBC Sport live page also garnered a remarkable 11.4 million views, showcasing the immense interest in the event.

The overall reach of the tournament’s coverage on the BBC was staggering, with 22.1 million viewers tuning in. Furthermore, BBC Sport’s social media accounts recorded an impressive 231 million total views, highlighting the event’s popularity among younger audiences.

Alex Kay-Jelski, BBC director of sport, described the final as “a landmark moment in sporting history,” adding that it was “the kind of moment people will remember exactly where they were when they watched it.” He praised the Lionesses for taking viewers on an “emotional rollercoaster,” emphasizing the widespread engagement across various platforms, from live streaming and post-match analysis to social media.

The Lionesses’ success has inspired many, with their historic win celebrated by both sports enthusiasts and the wider public. Their triumph serves as a testament to their talent, teamwork, and unwavering dedication to their sport.